Defining the Future of Retail Technology

Our Mission

To identify, invest in, and support the next generation of companies that will lead innovation in retail technology.

About Us

Industry Focused Venture Fund

With an exclusive focus on retail, restaurants, and next-generation commerce technologies, we initiate investments into a pre-configured portfolio that includes indications of pre-money valuations and types of securities. The principals of the Fund are proven experts in their field and have done the hard work to assemble a group of private, growing, and sector-leading companies that will represent the changing landscape of retail technology.

Our Approach

We are redefining the venture model of the past. By taking an investor centric approach with a focus on retail technology, our unique business model allows our investments to be placed into a known, pre-configured portfolio.

The Process

We believe our format is the future of private venture investing; a model designed for attentive portfolio assembly alongside sector experts, with no focus on "empire" building. Instead, we have directed our efforts to portfolio construction and companies led by exceptional entrepreneurs with strong advisory boards and post product-market fitness.

By combining industry experience and knowledge, we work hands-on with our advisors to identify:

  • The most important trends
  • The emerging private companies that will be next-generation leaders in retail technology
  • The most thoughtful and dynamic entrepreneurs

Investment Strategy

We build relationships for future investment

The portfolio and strategy of our retail technology fund stands out and entrepreneurs in this sector want us on their capitalization table. We have gathered a winning team that can be aggressive on terms and structure, including taking control of positions for added value.

Our leading industry connections allow us to elevate and enhance scaling portfolio companies within our sector
Our focus on investment return and fast liquidity lets entrepreneurs and legacy boards know that we can add value without dictating a "one size fits all" exit
We identify the next generation of market leaders through our unique access and industry visbility
We invest in dynamic entrepreneurs building "on theme" companies

Key Themes in Retail

For decades retail did not view technology as critical to winning markets... this has changed.

  • Next-Generation Analytics
    Extreme personalization
    Context targeted marketing
  • Automation of Retail
    No-friction commerce at the edge
    Alternate checkout
    New store formats
  • Payments
    Employee financial wellness
    Frictionless payments

Industry-Focused Team

Operations, Innovation, and Venture Capital

The Composite team consists of highly recognized venture professionals, retail industry executives known for their innovative successes, as well as a group of highly incentivized advisors from industry leading retailers. We are able to intelligently fathom market leaders in our focus sector, gain access to those investments, and help our portfolio companies with our deep industry network.

Jim Armstrong

Managing Director

25+ Year Venture Capitalist; Board Member and Advisor

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Brandon Levine

Managing Director

Former Head of Innovation, Payments, and Financial Services at Dollar General

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Mike Marsh

Managing Director

10+ Year Venture Investor, M&A and Capital Markets; Board Member and Advisor

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Karan Chaudhary

Managing Director

10+ Year Venture Investor, Executive and M&A; Board Member and Advisor

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Strategic Advisors

Recognized Leaders in the Field

Neil Golden

Board Member at RBI; Former SVP, CMO at McDonalds
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Jason Reiser

Former EVP, CMO at Dollar General; Former COO at Vitamin Shoppe; Former VP at Walmart
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Don Kingsborough

Founder and CEO of Blackhawk Network; Former VP of PayPal; Former President of Westfield
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Matthew Schweickert

Former Chief Strategy Officer at Home Depot; Former SVP at Experian
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Amit Jain

Founder and CEO of Bridg; Founder of Savings.com
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Tom Fisher

Former CTO at Ebay; Former CIO at Oracle; Former CIO at SAP
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Kat Cole

President & COO of Athletic Greens; Former President and COO at Focus Brands
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Andy Murray

Former SVP/Chief Customer Officer Walmart Asda U.K.; Former SVP/Marketing Walmart U.S.
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Jerry Storch

CEO of Storch Advisors; Former CEO of HBC and Toys"R"Us; Vice Chairman of Target
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Marisa Thalberg

Former EVP/CMO at Lowe's;Former Global Chief Brand Officer at Taco Bell
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Glenn Lucas

Venture Advisor and Investor
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